The best tech journalists often concentrate their reporting around a single company. For example, Mark Gurman has no equal when it comes ot spilling Apple’s secrets, and The Verge’s own Tom Warren is among the most informed voices on Microsoft. My goal has always been to reach a similar level with my own work, and I’ve started getting there with my coverage of Sonos.
Sonos has long been the leader in multi-room audio and has an impressive product portfolio of speakers, soundbars, and hardware to its name. But in 2024, the company prematurely released an overhauled mobile application that was nowhere near ready for customers. It was a buggy mess that did severe damage to the Sonos brand and ultimately led to the resignation of its CEO.
I’ve published many exclusives that have revealed new Sonos products, services, and broader company plans. These reports often include full product designs and images and go deeper than the usual “company is working on ______” rumor mill reporting. Each time, they’ve proven accurate. They’re among the most extensive hardware leaks that The Verge has published. A few are gathered below:
March 2025: Sonos has canceled its streaming video player
February 2025: Sonos’ chief marketing officer is leaving the company
February 2025: Sonos lays off 200 employees as its struggles continue
February 2025: After a bruising year, Sonos readies its next big thing: a streaming box
January 2025: Sonos CEO Patrick Spence steps down after disastrous app launch
August 2024: Sonos lays off 100 employees as its app crisis continues
May 2024: This is the Sonos Roam 2 portable speaker
May 2024: Sonos Ace headphones will have magnetic ear cushions and 30-hour battery life
August 2023: The Sonos Move 2 is coming in September with stereo sound and 24-hour battery life
March 2023: Sonos plans Move (Gen 2) for second half of 2023
February 2023: These are the new Sonos Era speakers
February 2023: Sonos’ next speakers will be called the Era 300 and Era 100
August 2022: Sonos’ next flagship speaker will play sound in nearly all directions
May 2022: This is the design of Sonos’ upcoming Sub Mini
May 2022: Sonos is about to introduce its own voice assistant
May 2022: Sonos’ next soundbar will be called the Sonos Ray
April 2022: This is the new budget soundbar from Sonos
April 2021: Ikea is working with Sonos on a hidden speaker built into art you hang on the wall
March 2021: This is the Sonos Roam, coming in April for $169
These reports are only possible thanks to multiple sources that have put their trust in me. I’m meticulously careful in protecting sources with confidential info, and none have been caught or reprimanded by Sonos. The leaks have caused Sonos to tighten its policies and restrict internal access to upcoming products and future plans. CEO Patrick Spence has been frustrated by The Verge spoiling new Sonos devices and has warned staff to respect secrecy.
None of that’s going to stop me.
If you know anything about Sonos’ upcoming hardware/software roadmap, I encourage you to reach out to me via Signal, an encrypted messaging platform, at (845) 445-8455. You’re also welcome to send me a DM on Instagram or Twitter.